San Antonio, Texas · Est. 2026 · Veteran-led
Over a decade of veteran community leadership, engaging in programs and advocacy that amplify the veteran voice and pave the way for progress and collaboration.
San Antonio, Texas · Est. 2026 · Veteran-led
Over a decade of veteran community leadership, engaging in programs and advocacy that amplify the veteran voice and pave the way for progress and collaboration.
Veterans, first responders, and the communities around them have been marketed to by everyone. They've seen the flag in the stock photo, the discount on the eleventh of November, the campaign that ends when the quarter does.
They can tell the difference between a company that showed up and a company that bought a placement. And the penalty for getting it wrong is rejection by the very community you're trying to reach.
Attention from an audience that doesn't trust you is a cost line, not a foothold.
One campaign that hits the target becomes a story that outlives the campaign by years.
A veteran on the payroll isn't standing. Standing is a record people already know about.
Strategy, coalition, and conduct — combined into integrated campaigns built for commercial growth and cultural weight at the same time.
Positioning, audience strategy, partnership development, and campaign leadership grounded in how these communities actually decide who to believe.
Alliances with veteran service organizations, nonprofits, and industry associations that establish third-party credibility built to outlast any single campaign.
Ongoing counsel on brand positioning, partnerships, crisis communications, reputation management, and long-term organizational growth.
Strategic counsel and direct action for operators in mental health and plant-based medicine, where credibility and caution matter more than reach.
Every firm in this space claims proximity, and most of that is true enough. Plenty of good people served without ever going outside the wire, and we would never say otherwise. But audacity is a different trade — learned where the plan meets the enemy, and not something that transfers secondhand. All three of our principals served in Iraq in combat arms roles, and what we have done since is a matter of public record.
Customers served by Grunt Style, across tens of millions of units shipped. Our CEO spent thirteen years there — production floor to Chief Brand Officer and co-owner.
Veterans covered by the PACT Act. Our strategy lead sat on the board of Burn Pits 360 from 2019 through the fight that carried it into law in 2022.
Veterans served through the Grunt Style Foundation, where our three principals have held the board presidency, the executive directorship, and the treasury. Its 990 filings report no officer compensation.
That record is why the doors open. Our principals were in the Oval Office for the cannabis rescheduling order, submitted testimony to the Senate Veterans Affairs Committee on overprescription, and moved a hundred tons of relief into the Texas flood zones alongside the VFW — work that earned the VFW Gold Medal of Merit. None of it was a campaign. All of it is why the next call gets returned.
We don't sell trust. We help you earn it.
War Party Inc
Through strategy, coalition building, and decisive action, we transform organizations into movements people choose to stand behind.
Standing is spent, not claimed. Every engagement either adds to ours or draws it down — which is why we don't take work that draws it down. That's a business rule, not a sentiment, and it's the strongest alignment of interest we can offer a client.
The shape of an engagement depends on what you're facing. Four things don't change.
No recommendation until we understand how you actually make money, who already believes you, and where you're exposed. Advice given before that is guessing with an invoice attached.
Nobody should commit to a strategy that hasn't been written yet. The thinking comes first, and you decide what happens next with the analysis in front of you.
A document with no path to implementation isn't strategy — it's paper. We stay on the account, in the room, on the phone, through the part where it gets difficult.
Metrics get set at the start and reviewed on a schedule you can hold us to. If something isn't working, you'll hear it from us before you hear it from anyone else.
We scale by being harder to hire, not by adding bodies. Everyone on an account has standing in the room they're walking into.
President of the Grunt Style Foundation board and co-owner of Grunt Style. Thirteen years there, from the production floor to Chief Brand Officer, building one of the most recognized veteran consumer brands in the country. Leads client strategy and business development.
Former Executive Director of the Grunt Style Foundation. Sat on the Board of Directors of Burn Pits 360 through the passage of the PACT Act, and has managed capital campaigns in the nonprofit sector raising more than $30 million. Leads campaign architecture, coalition development, and program design.
Treasurer of the Grunt Style Foundation and financial lead on its merger with Irreverent Warriors. Twenty years with JC Business & Financial Services as COO across nine locations, ten years in business consulting, and a professor of business and economics at University of Maryland Global Campus. Leads financial management, contracting, and engagement operations.
Tell us what you're trying to build and who needs to believe you. We'll tell you straight whether we're the right people for it.